reasons behind K - pop success

  • K-pop seems to be much more successful (compared to other Asian genres and even most countries in the world) in spreading its influence rapidly across the globe. What are some reasons behind this success? i have heard that the higher education institutions play an important role in producing great actors/actresses, but wouldn't this also happen in other developed countries?

    EDIT: this question is asking for factual reasons (reasons that are evidence based) rather than simply subjective, un-reasoned opinions.

    EDIT #2: if you prefer to discuss one or two aspects/reasons only, that would be fine, if your explanation is clear. Clear does not have to mean long.

    For those considering a close vote : It's fairly clear that K-pop *is* successful at the moment - look the "K-pop (in Korea) global music market rank" chart in https://en.wikipedia.org/wiki/K-pop#Sales_and_market_value . And there are some pretty concrete reasons you can point to. It's at least as objectively answerable as http://musicfans.stackexchange.com/questions/184/why-is-axl-rose-the-only-original-member-left-in-guns-n-roses, which has no close votes.

    Thanks @topomorto. K-pop has spread to the Western world as well, though its greatest number of hits are still in Asian countries.

    ^^ you might consider replacing 'secrets' in the title with something implying less 'unknowability'!

    @topomorto Thanks for your suggestion- have just edited. Does it look OK now?

    Seems fine to me.

  • user16

    user16 Correct answer

    7 years ago

    Back-story : 2002 Korea/Japan World Cup
    Before the 2002 World Cup, the average person outside of Korea probably had very little awareness of Korea; the World Cup made a big difference and set the scene for more awareness of Korean culture overseas. Initially this was more noticeable in the success of some Korean films, such as Oldboy, whose success then in turn further enhanced overseas interest in Korea.

    Government Support
    Given South Korea's geographic situation - a 'Shrimp Between two Whales' - and strong desire to develop economically, it has been seen as advantageous for Korean culture to be viewed positively worldwide. The Government has been very supportive of 'Hallyu' - the 'Korean Wave' of exported film, tv series, and music

    See section on Government Support of K-pop: https://cross-currents.berkeley.edu/sites/default/files/e-journal/articles/oh_lee_0.pdf

    Evolved for internet age
    South Korea's domestic internet technology is among the most advanced in the world - they had speeds 10-15 years ago that others in the world are only just getting now. The rapid growth in the music industry has taken place in a context where streaming and filesharing have been widespread, so the business has long taken a lot of its cash from appearance and sponsorship / tie up fees.

    Talent Pool and Development
    Young Koreans study really hard. After school is over they will go for another few hours to study more music, maths, English, sports... so there are some very talented young kids who are already have a lot of the raw skills needed to do the job of a pop star by their early teens. These kids get signed up and developed further to the point where a 'finished product' star can still be very young and marketable for many years.

    Ready-made markets in America and Japan
    There's a small but significant number of Korean Americans, and Japan has a lot of cultural similarities to Korea allowing works to translate to that market quite well.

    Kangnam Style
    For all the product development and clever marketing, the way this video went viral was not necessarily the product of Korean marketing expertise. The kids in South Korea aren't that interested in PSY - he's seen as a washed-up old man! But the video propelled the song to becoming arguably the most successful of this millennium, and that naturally leads to people looking for more in other Korean artists' works.

    Thanks for the link to the government support article.. and nice to know that an American based prestigious university has taken a great interest in researching this! +1.

    The success of Gangnam style would be an encouragement to any artist who is not getting as much local recognition as he/she expects. If this artist wants to try another avenue he/she may as well get better success.

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Content dated before 7/24/2021 11:53 AM