This isn't a definitive answer, but the album's lyrical content suggests existential themes of reaching out for some kind of genuine human connection within contexts that are dehumanized, depersonalized and faked. The image resonates with these same themes by presenting a glossy image of success --a deal between two wealthy power-brokers, backstage at a movie studio --and subverting it with the fact that one person is literally on fire, but both are pretending not to notice.