How to best communicate color names to users more clearly

  • Many times in using general color names in communication, i.e. Red and Green, users are confused when the color is a non-pure form of the color.

    For Example, in referring to the Red-ish color of the error box on Ask Ubuntu:

    enter image description here

    There is much debate as to what to classify the color as, Here are some transcripts of conversations had about these colors of user interaction:

    http://chat.stackexchange.com/rooms/201/conversation/salmon-2

    http://chat.stackexchange.com/rooms/201/conversation/pink-red

    In the second this was even a problem for communicating the location of a feature.

    What are some ways to overcome this limitation of using abstract and descriptive colors.

    I know we can refer to the color as a value ex C04848 as a hex value to be specific, but value systems seem not to immediately convey the color to the user.

    Colors have specific names. But in the context of an alert, I don't see why 'red' would be ambiguous even when it spans a spectrum of variances (pinkish, orangish, etc.)

    Well, Name that Color says that `C04848` is _Crail_.

    If "the red error box" doesn't suffice in this situation, you have too many red boxes. The problem is more in limiting the overlapping of primary/secondary colors more than explicitly naming each shade.

    I posted the hex value of your example into the color converter here. The nearest web color is IndianRed which in my opinion is a quite useful result for communication purposes.

  • user1757436

    user1757436 Correct answer

    8 years ago

    Color naming is an active field of research and has been for decades. See this example of work by the US National Bureau of Standards (NBS) from 1965. I include this reference only because it shows the length of time people have been thinking about this and that technology keeps making the problem fresh - notice the reference to reproducing the colors in glossy paint (instead of on a computer monitor).

    That publication is an extension of earlier work by the NBS and the Inter-Society Color Council (ISCC) created a method for naming colors.

    Since that time, the color naming system has been applied to naming lights, medicines, and dental porcelains, among other things.

    The ISCC-NBS color naming system is not the only system. Munsell is the most popular commercial system in the US. It has been used for naming colors in a variety of situation, e.g., soil colors. Crayola has their own color naming system. As mentioned in another answer, the W3C has come up with their own naming system for web colors. I guarantee you will find the same color with 4 different names in those 4 systems. This has not gone unnoticed by others.

    One problem with finding a universal set of names, as was attempted by the ISCC-NBS, is that color names may depend on culture and language. This paper summarizes the research on this topic.

    "(i) the best examples of basic color categories are the same within small tolerances of speakers, in any language, that has the equivalent of the basic color terms in question;

    (ii) there is a hierarchy of languages with respect to how many and which basic color terms they possess (i.e., a language that has i+ 1 basic color terms features all the basic terms of any language with i color terms, and any language with i basic color terms has the same ones);

    (iii) basic color categories are characterized by graded membership functions. "

    I recommend (1) restricting the size of the problem by restricting the number of colors - use only those colors that are closest to the universal set of colors. This set of 267 colors would be a good starting point to pick a much smaller set of colors. (2) If you have to provide color names to people, use a naming system based on perceptual attributes of the color (here is an example from IBM) rather than names based on cultural references (e.g., indianred) or obscure facts (e.g., burlywood).

    Extra Bonus Fact

    You can contribute to this research by providing color names of your own.

    +1 for finding the raw data research, and the recommendation based on that.

    While I do recommend limiting colors, I'd definitely recommend playing with your colors a bit to get the shade right, rather than exclusively using pre-boxed colors. The names are close enough unless you're putting far too much meaning into far too similar colors.

    What about Pantone?

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Content dated before 7/24/2021 11:53 AM